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Resume example

Marketing Manager resume example

Marketing leaders are hired to grow revenue efficiently, so your resume should read like a results report: pipeline, acquisition cost, budget and team size. Hiring managers also look for evidence that you can choose the right channel mix, work closely with sales and explain the numbers to executives.

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Daniel Okafor
Marketing Manager

daniel.okafor@example.com(555) 014-2290Manchester, UKCase studies: example.com/dokafor

Summary

Marketing manager with 8 years of B2B and B2C experience leading integrated campaigns across paid media, lifecycle and content. Manages a team of 5 and a £1.2M annual budget, with a record of lowering acquisition costs while growing pipeline. Turns analytics into clear plans that sales and leadership can act on.

Experience

Marketing Manager, Brightfold Software

Manchester, UK | Feb 2022 – Present

  • Lead a team of 5 across paid media, content and lifecycle, owning a £1.2M annual budget.
  • Grew marketing-sourced pipeline by 64% year over year while cutting blended cost per lead by 28%.
  • Launched an account-based marketing pilot for 40 enterprise targets that generated £900K in new opportunities in 2 quarters.
  • Rebuilt lead scoring with sales operations, raising MQL-to-opportunity conversion from 11% to 19%.

Senior Marketing Executive, Harbourline Retail

Leeds, UK | Jun 2018 – Jan 2022

  • Managed email and CRM programmes for 350,000 subscribers, increasing email-driven revenue by 31%.
  • Planned and ran 12 seasonal campaigns a year across video-on-demand, social and in-store channels.
  • Introduced A/B testing standards that delivered 40+ tests a year and a 9% lift in average order value.

Marketing Executive, Kestrel & Vale Agency

Leeds, UK | Sep 2016 – May 2018

  • Coordinated digital campaigns for 8 clients with combined monthly spend of £150K.
  • Automated weekly performance reports, halving the number of client reporting queries.

Skills

Strategy: Go-to-market planning, Budget management, Brand positioning, Account-based marketing

Channels: Paid search & social, Email & CRM, SEO & content, Events

Tools: HubSpot, Salesforce, Google Analytics 4, Looker Studio

Education

BA (Hons) Marketing, University of Northbridge

Leeds, UK | 2013 – 2016

First-class honours. Dissertation on loyalty programme design.

Certifications

  • Certificate in Professional Marketing — Chartered Institute of Marketing, 2019

Speaking

Speaker: “Making ABM Work on a Small Budget”, Northern B2B Growth Summit

2023

Languages

English (Native)French (Professional working)

Key skills for a marketing manager resume

Recruiters and applicant tracking systems search for specific skills. Use the ones that match the job ad and that you can back up with an example.

Technical and job-specific skills

  • Go-to-market planning
  • Budget ownership & forecasting
  • Paid search & paid social
  • Email & lifecycle marketing
  • SEO & content strategy
  • Marketing attribution
  • Account-based marketing
  • A/B & multivariate testing
  • HubSpot
  • Salesforce
  • Google Analytics 4
  • Looker Studio
  • Brand positioning

Soft skills to show in your bullets

  • Team leadership
  • Executive communication
  • Cross-functional influence
  • Prioritisation
  • Negotiation
  • Coaching

9 strong marketing manager bullet points

Each one opens with an action verb and ends with a result. Adapt the structure; swap in your own numbers.

  • Increased organic traffic by 120% in 12 months by building a content hub around 40 high-intent search topics.
  • Reduced customer acquisition cost by 23% by moving budget from low-performing display ads to paid social and partner channels.
  • Launched a customer referral programme that brought in 2,600 new customers in its first 6 months.
  • Directed a product launch across 5 markets that reached 3.1M impressions and 14,000 trial sign-ups.
  • Built an attribution dashboard that the executive team used weekly to plan £2M in annual spend.
  • Negotiated agency retainers that saved £85K a year without reducing output.
  • Grew the company LinkedIn following from 6,000 to 28,000 in 18 months through employee advocacy and founder-led content.
  • Hired and developed 4 marketers, 2 of whom were promoted to team leads.
  • Partnered with sales to design a nurture sequence that shortened the average sales cycle by 17 days.

Marketing Manager summary examples

Experienced

Marketing manager with 8 years of B2B and B2C experience leading integrated campaigns across paid, lifecycle and content channels. Manages a team of 5 and a £1.2M budget, with a record of lowering acquisition costs while growing pipeline. Turns analytics into plans the whole business can act on.

Mid-level

Data-driven marketer with 5 years of experience running email, paid social and content programmes for a fast-growing retail brand. Owns campaigns end to end, from brief and budget to reporting, and has grown email revenue by 31% through segmentation and testing. Ready to lead a small team.

Career changer

Former account executive moving into marketing after 4 years of closing mid-market deals. Brings first-hand knowledge of buyer objections, a strong network with sales leaders and hands-on experience building outreach sequences in HubSpot. Recently completed a professional diploma in digital marketing.

Tips for writing a marketing manager resume

Lead with revenue, not activity

Replace “managed social media” with what it achieved: pipeline sourced, cost per lead, conversion rate or revenue influenced. Marketing directors scan for numbers that connect to the sales funnel.

State your budget and team size

Budget ownership and headcount are the quickest signals of seniority. Put them in your first bullet for each management role, for example “Led a team of 5 with a £1.2M annual budget”.

Mirror the channel mix in the job ad

A demand-generation role wants paid, ABM and lead scoring; a brand role wants positioning, creative and awareness metrics. Reorder your bullets so the most relevant channel results appear first.

Show you work with sales and product

Hiring managers worry about marketers who operate in a silo. Include one or two examples of shared goals with sales, product launches or pricing work, with the outcome you achieved together.

Marketing Manager resume FAQ

What metrics should a marketing manager include on a resume?

Focus on metrics tied to revenue and efficiency: marketing-sourced pipeline, customer acquisition cost, conversion rates, return on ad spend, retention or email revenue. Add scale numbers like budget, audience size or markets covered so readers understand the context.

How can I show leadership if I have not managed people directly?

Describe the people you led without formal authority: agencies, freelancers, cross-functional launch teams or interns. Mention budget you controlled and decisions you owned, such as choosing channels or vendors.

Should I tailor my resume for B2B or B2C roles?

Yes. B2B employers look for lead generation, ABM, CRM and sales alignment, while B2C roles focus on acquisition, lifecycle, brand and e-commerce metrics. Keep a master resume and reorder bullets and skills for each application.

Should I list every marketing tool I have used?

No. List the platforms named in the job ad that you can use confidently, plus your core analytics and automation stack. A focused list of 6–10 tools reads better than a long string of logos.

How long should a marketing manager resume be?

Two pages is normal for 7 or more years of experience; one page works if you are earlier in your career. Keep the last 10 years in detail and summarise older roles in a line or two.

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