mara.castellanos@example.com(555) 017-4410Portland, ORPortfolio: example.com/mara-design
Summary
Senior graphic designer with 9 years of experience building brand identities, packaging and editorial systems for retail and media clients. Turns loose briefs into clear visual systems, runs reliable print production and mentors junior designers. Recent work includes a full rebrand for a 140-location regional grocery chain.
Experience
Senior Graphic Designer, Fernhill Studio
- Led the rebrand of a 140-location regional grocery chain, delivering a logo system, 60-page brand guidelines and signage templates in 12 weeks.
- Built a Figma library of 220 campaign templates that cut production time for recurring promotions by 35%.
- Designed packaging for a 9-product snack line whose first 25,000-unit run sold out in 6 weeks.
- Mentored 3 junior designers through weekly critiques; 2 were promoted within 18 months.
Graphic Designer, Tidewater Media Group
- Produced 400+ print and digital assets a year for 3 regional magazines, meeting every print deadline.
- Redesigned the subscription landing page with the web team, raising conversion from 2.1% to 3.4%.
- Introduced a shared asset library that eliminated about $8,000 a year in duplicate stock-photo purchases.
Junior Designer, Copperline Print Co.
- Prepared 1,200+ files for offset and large-format printing with a reprint rate under 1%.
- Created menus, signage and event materials for 30+ local business clients.
Projects
Riverside Library Wayfinding
Pro bono signage system for a community library.
- Designed 45 bilingual signs and a floor map that reduced front-desk direction questions by about 40% in the first month.
Skills
Design: Brand identity, Typography, Editorial layout, Packaging, Art direction
Tools: Figma, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, After Effects
Production: Prepress & colour management, Print vendor management, WCAG colour contrast
Education
BFA, Graphic Design, Cascadia College of Art
Senior thesis: bilingual wayfinding system for a public library branch.
Recognition
Silver, Packaging Design, Cascadia Creative Awards
Awarded for the snack-line packaging system.
Languages
English (Native)Swedish (Conversational)